营销-网上

With the goal of generating interest in a business or product, the field of marketing 拥有一系列的专业机会. 在东南理工仅仅两年，你 will be able to develop a marketing plan for your organization or product, design marketing materials, write a sales presentation and adequately assess the competition.

In your career, you also could be tasked with evaluating/designing a website, utilizing social media platforms and negotiating ad contracts.

This is a career filled with 最后期限 and fast-paced decision-making to keep your 组织或产品的前沿和中心. Your creativity, analytical skills and technical 精明是你成功的关键. 你的其他职责可能包括: 

• Assessing advertising returns and creating reports 
  
• 解决客户服务问题 
  
• Coordinating strategies across multiple channels 
  
• 改善公司与媒体的关系 
  
• 评估新的营销活动

你所在领域的职业前景很好. 市场营销专业人员的就业 预计到2026年将增长10%. Job opportunities for you include ad account executive, marketing assistant, retail salesperson and customer service representative.

比较:市场经理vs. 公共关系

As a marketing professional, you will perform market research, manage budgets and work with an advertising staff to meet marketing goals. 你的技能集中在创造力上. In public relations, the focus is more widespread; your goal is to maintain positive media coverage and relationships with anyone with a link to the company or product. Your audience includes media, customers, employees and other stakeholders. 

为什么要在东南理工学习市场营销?

During your marketing coursework in Sioux Falls, South Dakota, you will gain expertise in 关键的业务原则，例如 selling, consumer behavior, advertising, marketing research, marketing management 还有社交媒体. This program is delivered entirely online, however, it is also available in a traditional 教室里的格式. 你的课程作业还可以帮助你:

了解你的客户: You will learn to break down the consumer decision-making process to reveal the psychological and sociological reasoning behind consumer trends. 

定制学位: 在STC老师的帮助下， you can choose technical electives that allow you to customize your marketing degree with courses that interest you and align with your career goals. 

获得专业: As a top 市场营销 professional from Southeast Tech, you will know the value of timeliness, 正直、团队精神和责任感.

获得优势: You will understand the value of continuing education because of your foundational STC工作经验. The ever-changing nature of your field means you will need to keep up to date on the latest technologies and marketing trends to stay ahead of the competition. 

探索类   

Southeast Tech’s curriculum includes classes in Principles of 市场营销, Principles of Selling, InDesign Essentials, Social Media, Market Research and 市场营销 Management.

视图 课程    录取标准  

成本

成本 are calculated based on a charge of $255 per credit hour, plus applicable fees.

总成本  成本及收费细目

看到成本 & 费用分解  

教师

其他与市场营销相关的项目

If you’re interested in a career in marketing, you might also be interested in these 东南理工的其他项目: 

创业  媒体设计技术